While it seems that new records are established during every shopping festival, not every brand is awarded an equal share of the spoils. However, it may be time to look away from these enormous events, particularly for smaller brands. The potential for success during these shopping festivals is obvious. These collaborations open JD.com up to younger social media users in second- and third-tier cities. Weibo, a micro-blogging app, allows users to make purchases directly within its app via Weibo Window. Douyin has its own shopping cart and is integrated with JD.com’s platform, while Kuaishou has its own dedicated store on JD.com that users can sell on. This year’s 618 sale is unique in that JD.com partnered with three of China’s most popular social media platforms: Douyin, Kuaishou and Weibo. 132 tons of blueberries in three minutesĪ screenshot of JD.com on the final day of the 618 holiday sale, 18th June.RMB 1m worth of contact lenses in one minute.…while on 18th June itself, the retailer sold: RMB 800m of home appliances in four minutes.In the first hour of the sale on 1 June, the following were snapped up, as reported by the JD.com Twitter account: JD.com marked its 11 th anniversary with its signature “618” holiday sale that ran from 1st-18th June. These are the seven retailers at the forefront of China’s New Retail revolution JD.com’s 618 holiday sale was huge – but brands should consider smaller holidays and festivals This would fit in with Amazon’s playbook – its now-ubiquitous Amazon Web Services was once perceived to be a distraction from its core business of ecommerce – and JD.com may be taking a page from that same book. A refocus on the non-retail aspects, particularly logistics and other backend services, suggest a long(er)-term strategy may be at work here. These moves hint at a subtle change in strategy in these ecommerce businesses. Since then, it has transformed into Amazon.cn but has not made strides for market share against JD.com, Taobao, Tmall or other large Chinese ecommerce sites. Amazon has moved remarkably slowly in China – it entered China through the acquisition of in 2004, a Chinese online shopping website in 2004. Its other services, including Amazon Web Services and Kindle stores, will continue. JD.com intended to invest in a distribution network across Australia but it appears that JD.com is consolidating resources amidst plans to invest in talent in 2019.Īmazon China also announced that it would cease operations of its Amazon.cn marketplace on 18 July. JD.com said that it would continue to work with its current Australian and New Zealand partners including Austrade (the Australian Trade and Investment Commission) and Australia Post, but that its operations would be overseen by its offices in China. JD.com is pulling out of Australia after establishing an office in Melbourne in February 2018 to great fanfare. But it seems that its luster may be fading just ever so slightly – JD.com and Amazon have recently registered significant setbacks. You might be accustomed to reading about the successes of Chinese ecommerce companies and of how the Chinese ecommerce market is hitting new records every other quarter. Plus, ad fraud remains a major problem in China, as exemplified by the recent ‘RedEye’ ad fraud operation and tech giants Tencent and Bytedance are preparing to go toe-to-toe in the gaming sector. This month, we look at some recent movements in Chinese ecommerce, including the withdrawal of Amazon from China, and the results from JD.com’s massive 618 holiday sale.
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